Multimedia+Marketing

//Assistant Professor, Alayna Grady, created and designed this informational website for her students to use while enrolled in Multimedia Marketing... // Supplemental Resources - A guide to detailed information on chapters within the Principles of Marketing textbook

Course Outcomes - A look at course outcomes, objectives and resourceful links

@Final Project - Link to team projects



= Important Terms: =
 * A //market// is the set of actual and potential buyers of a product.
 * ====//Marketing// is managing profitable customer relationships. It is also defined as a social and managerial process by which individuals and organizations obtain what they need and want through value creation and exchange. ====
 * ====The art and science of choosing target markets and building profitable relationships with them is called //Marketing Management.// ====



Here is a video of the new CBS television show, The Crazy Ones, where Robin Williams makes a pitch to a group of business executives about establishing customer relationships:
media type="custom" key="24088192"

"The aim of marketing is to make selling unnecessary." Peter Drucker