Course+Outcomes

=//**Marketing Plans - Link to more plans and marketing templates ** //= = = =**Course Outcomes and Learning Objectives of Marketing ** =

Demonstrate a knowledge of business trends: Cultivating a business in a diverse, global environment 1.Express ways of making profits and taking risks. 2.Explain how economics affects business. 3.List ways to compete in global markets. 4.Demonstrate ethical behavior and social responsibility.

Demonstrate a knowledge of business ownership: Starting a new business 1.Describe the forms of business ownership. 2.List the steps of getting started in a small business.

Demonstrate a knowledge of business management: Empowering employees to satisfy customers 1.Recognize the issues involved in structuring an organization. 2.Be able to list different styles of motivating employees. 3.List the functions of management.

<span style="background-color: #ffffff; color: #000033; font-family: 'times new roman',times; font-size: 14px;">Demonstrate a knowledge of Management of human resources: Motivating employees to produce quality goods and services <span style="background-color: #ffffff; color: #000033; font-family: 'times new roman',times; font-size: 14px;">1.Build self-managed teams. <span style="background-color: #ffffff; color: #000033; font-family: 'times new roman',times; font-size: 14px;">2.Describe ways of finding and keeping the best employees.

<span style="background-color: #ffffff; color: #000033; font-family: 'times new roman',times; font-size: 14px;">Demonstrate a knowledge of marketing: developing and implementing customer-oriented marketing plans <span style="background-color: #ffffff; color: #000033; font-family: 'times new roman',times; font-size: 14px;">1.Develop and implement a customer-oriented marketing plan. <span style="background-color: #ffffff; color: #000033; font-family: 'times new roman',times; font-size: 14px;">2.Make decisions related to management cases. <span style="background-color: #ffffff; color: #000033; font-family: 'times new roman',times; font-size: 14px;">3.Use financial information to complete accounting activities. <span style="background-color: #ffffff; color: #000033; font-family: 'times new roman',times; font-size: 14px;">4.Manage financial resources.

<span style="background-color: #ffffff; color: #000033; font-family: 'times new roman',times; font-size: 14px;">Demonstrate a knowledge of decision making: Managing information <span style="background-color: #ffffff; color: #000033; font-family: 'times new roman',times; font-size: 14px;">1.Use technology to manage information.

<span style="background-color: #ffffff; color: #000033; font-family: 'times new roman',times; font-size: 14px;">Demonstrate a knowledge of managing financial resources <span style="background-color: #ffffff; color: #000033; font-family: 'times new roman',times; font-size: 14px;">1.Recognize financial resources. <span style="background-color: #ffffff; color: #000033; font-family: 'times new roman',times; font-size: 14px;">2.Name the financial markets. <span style="background-color: #ffffff; color: #000033; font-family: 'times new roman',times; font-size: 14px;">3.List some financing and investing opportunities. <span style="background-color: #ffffff; color: #000033; font-family: 'times new roman',times; font-size: 14px;">4.Manage personal finances to achieve financial security.