Chapter+1

=Marketing: Creating and capturing value = Demonstrate a knowledge of marketing: developing and implementing customer-oriented marketing plans
 * 1) What customers will we serve or what is our target market?
 * 2) How can we serve these customers best or what is our value proposition?

//Customer Relationship Management is building, keeping and GROWING profitable relationships by delivering customer value and satisfaction. //

The product concept is aligned with the philosophy of continuous product improvement and the belief that customers will choose products that offer the most in quality, performance and innovative features.
 * In what ways do these 3 companies keep and grow current customers by delivering satisfaction: **

Zappos Launched in 1999 as a web site that offered the absolute best selection in shoes. Ritz-Carlton The hotel that meets even your slightest needs. In-N-Out Burger The power of customer delight since 1948.

//True friends are customers that have the highest profit potential and strong loyalty. //

Attract new customers by promising superior value and by building customer relationships.
Wants are human needs as shaped by individual personality and culture. Do you want a Smart car?



//Customer equity is the total combined lifetime values of all a company's current and potential customers. //

//<span style="font-family: Arial,Helvetica,sans-serif; font-size: 120%;">Customer-perceived value is the customer's evaluation of the differences between all the benefits and all the costs of a marketing offer relative to those of competing offers. //

<span style="color: #800000; font-family: Arial,Helvetica,sans-serif; font-size: 120%;">Don't be caught in a marketing myopia where sellers become preoccupied with their own products and lose sight of underlying consumer needs!

===<span style="font-family: Arial,Helvetica,sans-serif; font-size: 17.36111068725586px;">Compare the different types of marketing that were described in your reading material and are presented in the links below: ===

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 15.277776718139648px;">DiscoverTheForest

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 15.277776718139648px;">Crash The Superbowl

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 15.277776718139648px;">ASPCA

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