The+Unicorns

Team Members: Betine, Rikke, Unicorn

Our website: The Special Unicorn Corner ** Marketing Plan ** ** The Special Unicorn Corner **

** 1. Executive Summary: ** ** Slogan: __Special unicorns FOR YOU__ ** We want to sell unicorns to families that would like a special animal, and someone who wants to have a special time with the coolest animal. We want to make people happy, with a new and special animal, the unicorn. When people get this unicorn, they can always get happy if they are in the same room as the unicorn. The unicorn have special powers, so thats also another special thing about the unicorn. If you are sad, mad or down, you can always go to the unicorn, the unicorn can’t talk, but it can make you happy whenever you feel down. That’s a thing you can’t find anywhere else in this world, and we want to make the world much happier. So buy a unicorn, and be happy every single day!

** 2. The Challenge: ** We want to be a success in the global market, but we have to start up slowly, because it would be to hard to start big right away. We want to earn more than other horse-companies, because this is a new and more interesting thing. Our competition will only be the horse-companies around the world. There is no one else, that can make unicorns, so that will not be a problem. Horses is what that come closest to the unicorn. People will be more excited about unicorns than horses, because unicorns have the special power, and that’s why we will earn about more than $50 million per year, because people would like to give the money for a unicorn, because of the special powers and just the good looking unicorn. We will start selling unicorns on the internet, so people will see our website and then they can call us. They think it is so cool, so they will tell all their friends about it, then their friends will tell their friends it and then it will be known all over the world, because it’s the new thing to have a unicorn.

** 3. Situation analysis: ** ** Company analysis: ** **Goals** - We want to sell a lot of unicorns and get $50 millions in a year. We don’t have any competitions, so it’s not so hard for us to earn more every year. We just started this company and we expect competition in maybe a year. This will be the first and best company with unicorns. **Focus** - Our focus is to sell unicorns mostly to families with kids. We want to show the families how much fun they can have with a unicorn, and that it would be a good animal to have for their kids. We want to have a happy world, and this unicorn can do special things, that we want to show these families.

** Customer analysis: ** **Number** - We will make a good deal with the customers, and there will be maybe a bit over 100 customers the first year, and then we hope the number will be higher and higher. **Type** - Families with small kids or maybe just a lonely man og woman. We want to focus on the families with children, because it would be the most saf choice to take. We will not take the risk and just sell it to lonely people who need a friend, but we will also sell it to people like that, because the unicorn could be their best friend. **Decision process** - It’s to make people happy and smiling all the time, to do a new and different thing in the world, something nobody have made before.

** SWOT analysis: ** **Strength** - Our strength will be that we are the only company on the market to sell unicorns. We do not have any competition, so we can decide how much we want for the unicorns, when we want to sell, and if our customers do not agree with us, they won’t have a chance to go somewhere else. **Weaknesses** - Our weaknesses is that we are a new company. We want to go global with our unicorns, but that will be hard to do when we’re just started. We will have to start small, start in one country, and then grow from there. **Opportunities** - We have the opportunity to come with a new company with a new idea that no one else can do. With our magic powers we’re able to produce exactly what we want to. We have the opportunity to get really big. It’s only us that can produce unicorns, so if people want a unicorn, they will have to go to us. **Threats** - That it’s hard and expensive to have a unicorn. A lot of families will might not have the time, or effort to deal with a unicorn everyday, so that will make it harder for us to sell the unicorns. It takes a lot to take care of a unicorn, and you will have to do something for them everyday. It will also be hard for us, when we go global. We’re only two people, who is able to make the unicorns, so it will be hard to get them out to all the countries, but we will do it one by one.

** 4. Market segmentation: ** ** Segment 1: ** **What they want:** they want a unicorn they can show to all their friends, take care of and play with. They want a special animal and have a happy life. **How they use product:** they take care of the unicorns, by giving them special unicorn-food, ride them, brush their teeth and make the unicorn good looking.

** 5. Selected Marketing strategy: ** ** Product: ** We sell unicorns. We have some different kinds of unicorns, that you can buy, or lease. We also sell food for the unicorns, because they can’t eat just anything. They need special food or they will die. ** Brand name: __The Special Unicorn Corner__ ** **Quality:**We take good care of unicorns and we are sure that the customers have a good place to have the unicorns, because our unicorns are so special and they have to live in a wonderful environment. ** Prices: ** We don’t have a normal price, because it depends on how big and old the unicorn is, and how you would treat it at your place, we want to be sure if they have the money to have a unicorn. It’s not cheap to buy a unicorn or to have it. But if i should say the price of a little unicorn in the age 1, it will cost you half a million, and if you then want to have it with color in the hair, you have to give more for it. **Discount:** If you buy two unicorns, you get the cheapest unicorn half price and they get some special unicorn-food. **Bundling:** When you buy two unicorns, you get some special unicorn-food with it. **Payment terms and financing options:** They have to be ready to pay $50 thousand in first rate and then have a good economy, because if they don’t have a good economy they aren’t ready to take care of a unicorn. If they can do that, they have to pay $25 thousand in 18 month. **Leasing options:** We lease unicorns to parties and special occasions. It will cost you $10 thousand per hour, and then you get discount if you want to lease it for 10 hours, then it will cost you $75 thousand.

** Distribution (Place): ** We don’t have any other places than our own place, because we just started. In the future we see a big company named ‘ __The special unicorn corner’__ in many countries. We want to go global in five years, but it will take us some time because we just started and have to learn about how this company should be. When we get bigger and bigger we will get many stores international and be known all over the world. We have to travel around the world, so we can see the special people with the right power. Right now our location is in Denmark in our own house. We want to be very special, so it will take us time to go global.

** Promotion: ** This is the beginning of a big shop, we need advertising to start all this up, but we don’t have the money for commercial in the TV yet. We will tell all in our family and friends about our shop and show them our own website for our shop. We will tell them, that they have to go out and tell everybody they know about this great shop! We will post our shop on facebook, and we will have our friends and family to do that too. If we post a link to our website on facebook, we will get more and more customers, we have to tell all in the country about our website, and when the people bit by bit know about our shop, we have to make a video with our special unicorns. We will make a video of how all this will work, where you can buy a unicorn, how we will give you this unicorn and how you treat it. When we get bigger and bigger, we have to pay for commercials on TV all over the world, and it will be the video we posted on facebook, so maybe some people already have seen it.

** 6. Conclusion: ** We want a new and happy world with The Special Unicorn Corner. Our slogan is: Special unicorns FOR YOU. With that slogan, we want to make a difference. We want to sell these unicorns mostly for families with kids and focus on them. We have different prices for the unicorns, because you can have a young or old, colored or not colored, special or more special unicorns. The price depends on what kind of unicorn you want, if you want the more special, young and colored it will cost you around half a million dollars. It’s not cheap, so not everybody can buy this, but we have a payment term and financing options, so you can buy the unicorn and pay it in rates. You also have to pay for special unicorn food, because unicorns don’t eat normal food, they eat rainbows. We want to start up slowly in Denmark and little by little we want to go global and be known all over the world for the special unicorns. This is not easy to start something new up, so we will start with a website and share it on facebook and then we will get more known after some years here in Denmark.