Chapter+4

=** Managing Marketing Information to Gain Customer Insights **=


 * Marketing Team: Najiba, Silas, Rikke F., Mathias, Sarah A., Sara V.**

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 * This video shows an example of online marketing.**

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=**@https://jeopardylabs.com/play/managing-marketing-information-to-gain-customer-insights**=
 * This is a jeopardy quiz based on the terms.**

=**@http://www.salesforcemarketingcloud.com/**=

Research Instruments

//**1. The questionnaire**// .
 * In collecting primary data, marketing researchers have a choice of two main research intruments: **
 * //2. The mechanical//**

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 * This is a video about neuromarketing.**

Ethnographic research
About watching what consumers really do

Emma Gilding

Miller favored by groups og drinkers and Bad lite farvored by individuals

"costumer truth"

survey: is gathering primary data by asking people qustions


 * henry ford:"if i has asked people what they wanted, they would have said faster horses" **

webnography or online marketing research

experimental research