Supplemental+Resources

Chapter 1 Marketing: Creating and Capturing Customer Value

Chapter 2 Company and Marketing Strategy: Partnering to Build Customer Relationships

Chapter 3 Analyzing the Marketing Environment

Chapter 4 Managing Marketing Information to Gain Customer Insights

Chapter 5 Consumer Markets and Consumer Buyer Behavior

Chapter 6 Business Markets and Business Buyer Behavior

Chapter 7 Customer-Driven Marketing Strategy: Creating Value for Target Customers

Chapter 8 Products, Services, and Brands: Building Customer Value

<span style="font-family: "Times New Roman",Times,serif; font-size: 140%;">Chapter 17 <span style="font-family: "Times New Roman",Times,serif; font-size: 140%;">Direct and Online Marketing: Building Direct Customer Relationships