Crazy+Cat+Ladies

Team Members: Nicole, Christina, Sarah Peen

=Meow4Life.com= Meow4life.com

https://twitter.com/meow_4_life
 * Twitter:**

Commercial media type="custom" key="24666908"

** WHO are we? **
We love cats. We sell everything related to cats. Everything for cat lovers or people who just wish to join the trend in wearing and loving cats! Our products is a webbased shop with reasonable prices and great quality.



** SWOT anlysis **
__ Strengths __

Good costumer relationship via social medias

Good CSR- we donate money

From good long education, we know about good service

__ Weaknesses __

We only sell things about or for cats

We only have online store

__ Opportunities __

Increasing love for cats

Cheap production in India

__ Threats __

Increasing love for dogs

Increasing prices on rawmaterial

**Target Audience**
People who loves cats and new modern cat prints on everything.

We apply to everyone kids, grownups and older people because everyone loves cats

We especially apply to people on the social network and people with computers because we have twitter and it's a online store.

We also have a section with cat toys- which applies for cat owners.

** Goals **
- Do during our first year in the market get more than 1000 followers altogether on Twitter and other social medias.

- Do have a revenue of $150,000 during the first year

- To get a comercial up and going during the first 3 months

- Decrease CO2 emissions by 10% the next 2 years.

** Strategies and Tactics **
Our strategy is to save money on our advertisement and make it all on the social media. We have a Twitter account, where we publish cute pictures of cats, and our website and commercial link, to make it possible to reach our customers. Besides that we want to use money on our commercial. We will share our commercial on the social network and make our customers fall in love with our brand. We will always, on our twitter and commercial, link back to our website where the customers are supposed to buy our products.

** Budget Breakdown **
Budget:

We produce and ship our clothes from India


 * Producing the clothes: || $50.000 (we have good contacts in india ) ||
 * Shipping: || $20.000 ||
 * Rent for a warehouse: || $10.000/year ||
 * employees || $30.000 ||
 * other || $10.000 ||
 * || $120.000 ||

We have a project called save a cat

Save a cat is a project about trying to help cats to a better future so we have some shirts which donate $2 to animal shelters every time someone buys a product