Chapter+5

=**C onsumer Markets and Consumer Buyer Behavior **=


 * Marketing Team: Phuong, Rasmus, Nicholas, Sofie, Jiahui, Betine **

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 * African American Consumers: **


 * Types of Buying Decision Behavior **


 * The Buyer Decision Process **



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Apple

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All of these final consumers combine to make up the **consumer market**
 * Important terms:**
 * Consumer buyer behavior** refers to the buying behavior of final consumers - individuals and households that buy goods and services for personal consumption.
 * Culture:** The set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions
 * S****ubculture:** A group of people with shared value systems based on common life experiences and situations


 * Social Factors **

A consumer's buying behavior is also influenced by social factors, such as small groups, family, social roles and status.


 * Groups and Social Network:**
 * Word-of-Mouth Influence and Buzz Marketing.
 * Online Social Networks.

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 * Family:**
 * The husband.
 * The wife.
 * The children.


 * Roles and Status:**

A person can belong to many different groups, but he/she still has his/her own roles and status in these groups. Most people would purchase the products, which reflect their own roles in real life.