The+Untouchables

Team Members: Silas, Oliver, Rasmus, Daniel

Executive Summary: This year we’ve made a new AppleTv. This is a breaking through product, that will take the Tv experience and design to the next level; what we all have been waiting for. We’ve made a revolutionary Tv, which will bring new opportunities to the world, and make everything easier; Apple. This new Tv will connect with all your other Apple products, as if they were a part of your family. What we tried to do, is to take the normal basics of a Tv and redesign everything, so that we can get an almost future like experience. We taken the quality of the desktop resolution and made the into the worlds best flat screen Tv.This is what the world needs. Challenge: Brief description of product or service including strategic goals, sales figures. What we want to do with this specific product, is to make the tv design and experience as good, as the technology allows us to give you. Our goal, is to give every family the opportunity to connect all of their devices together, just like a perfect playing orchestra. This Tv will be as dynamically working as our other devices, and we will keep the sales prices as low as possible. Situation Analysis: Company: Focus, goals, strengths, weaknesses, market share. According to apple’s Senior Vice President of Industrial Design Jonathan Ive, Apple’s goal is not directly to make money. Their goal is to be successful, make successful products, and to make them like them. Then they will make money, but first they have to be successful. Customers: Number, type, motivations, decision process. Apple always tries to make their product as simple as possible but also as powerful as possible. This gives Apple a good target market, they can reach a huge group of people. They can reach people who need a simple product, a powerful product, or a good designed product. This is also what motivates the customers. They get a simple, powerful and fantastic designed product to an affordable price. Apple has a great customer reputation, this makes it a lot more easy for apple, because they do not have to make that much advertising because people know what they can expect from apple. Competition: Market position, strengths, weaknesses, market share. None Collaborators: Joint ventures, subsidiaries, distributors. None

SWOT: Strengths/weaknesses, opportunities/ threats

Apple SWOT analysis - AppleTV
1. Good brand reputation 2. Retail stores 3. High quality television 4. Strong marketing and advertising teams. 5. Customer loyalty || Weaknesses: 1. High price 2. Defects of AppleTV 3. || 1. Growth of the smart-tv market 2. Increasing demand of iCloud 3. New market - more customers 4. Fast growing industry || Threats: 1. Technology change 2. Rising pay levels for foxconn workers 3. Increasing taxes 4. Competitors growth 5. Limited resources ||
 * Strengths:
 * Opportunities:

Target market: We as a worldwide producer of electronic products, want to give the whole world the experience of our new TV. With this Tv we don’t want to give a specific kind of people, but we want to give everybody the opportunity to use our Tv. We have made it both very simple for the older to use, but if you want to, you can use all the settings and specs we deliver with this Tv. We will try to hit almost every kind of people. And unlike some other Apple products, we want to make it affordable to as many as we possible can get. Marketing Strategy: The 4 P’s… Product: Name Apple tv, quality, size of the line, packaging and warranty. Price: Strategy for volume, and other things that may affect pricing such as; list price, discounts, packages, payment terms, finance options, lease opportunities. Place: Distribution channels, wholesale, retail, direct, distributors, how to motivate sellers, criteria to evaluate sellers, locations, logistics of transportation, warehousing and delivery. Promotion: Advertising, how much and which media, public relations, special promotions, budget and break even point, projected results. Long and Short Term Projections: Include financial projections and the selected plans expected results and timeline.

The long term projection is to make a new product category for apple. And will make all the OSX and IOS devises sell better because they all will connect and work together over iCloud the short term projection is to make the financing of the tv possible by selling the idea and make the stocks grove and they will then try to keep them up over long time.

Conclusion: Summary of the above

The Apple TV will revolutionary the smart TV industry and will connect all apple devices as never before. With the build in WIFI all devices will automatically sync to tv and by having a mix of the OSX and IOS on a TV it will create a brand new experience. All pictures will always be on the biggest screen in the home and i you want to play. you can connect to the TV with either iPad’s or iPhone’s. Airplay will be easier than ever before. it will also have bluetooth which mean no cables for speakers it’s just place them and connect them. the product will cost around the same as all the other smart TV’s only with a lot more features.

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