M&M+Power

Team Members: Najiba, Phuong, Jiahui

= = = media type="youtube" key="x5nBdHQeKPA" width="560" height="315" = = = = Designers Company = =Marketing Plan= December 2013


 * Steps: **
 * 1. ** The summary (Najiba)


 * 2. ** The Challenge (Najiba)

// company analysis // (Phuong) // customer analysis // (Phuong) // competitor analysis // (Jiahui) // SWOT analysis // (Jiahui)
 * 3. ** Situation Analysis


 * 4. ** Market Segmentation (Najiba)

// product // (Najiba) // price // ( Najiba) // place // (Phuong) // promotion // (Phuong)
 * 5. ** Marketing Strategy


 * 6. ** Short and long-term Projections (Phuong)



=The Summary=

Designers Company can help you if you have problems with finding your right style or size. We are the answers to your dream clothes or shoes. We want you to be satisfied by letting you tell us what and how you want your clothes or shoes. With the help of our professional designers we can make your wish come true. =The Challenge=

Designers Company is a service company, where you can make your imagination come to life by describing your dream clothes or shoes to the world’s most talented designers. The idea of the company is all based on customer service. In Designers Company you can choose which designer you want to work with of all the designers we have. You can describe, draw, write, or use another creative way to tell exactly how you want your clothes or shoes and the pr ofessional designers will make it for you. Our goal is to customize the company for the consumers. We want our customers to be satisfied basically by letting them tell us how they want their clothes or shoes. With the help of our professional designers we can make their wish come true.

=Situation Analysis=

Company Analysis

Our goals are to be well-known in the market place and make good profit. In the beginning, we focus on making clothes and accessories with the specific sizes and styles that customers want. Then, we could offer some designs which our own designers have created. If we get success with making clothes, we’ll start to do shoes, too. Our working environment is a laid-back environment, because it needs more handcraft than anything else, and it has to be done carefully; but we can also do the orders in rush, but with a fixed price. The strength of our company is that we have some excellent designers and employees, who are clever and meticulous. We also get some offers for good machines with a reasonable prize. However, we still have weakness, such as all the works are mostly by hand, so it’ll probably take longer time to finish making the ordered clothes. Costumer Analysis We focus on the customers who prefer to have specific sizes in clothes, which they can’t find in any other stores. Our customers can be at every age and gender, because everyone could have the same needs. However, our service is more for the working class, middle class and upper class, because the retailed materials are hard and expensive to have.

Competitor Analysis

SWOT Analysis


 * **Strengths ** || **Weakness ** ||
 * * Ø Talented employees
 * Ø Good offers for good machines with reasonable price
 * Ø Good location
 * Ø Good costumer services
 * Ø Successful online order || * Ø Focus on handcraft, so the price will be higher
 * Ø Office will be open as often as possible, so we need some more employees
 * Ø Long producing time
 * Ø Difficult and expensive to find raw materials.
 * Ø Retailed materials ||
 * **Opportunities ** || **Threat ** ||
 * * Ø More people need a special size or style for their clothes
 * Ø Social media
 * Ø International market || * Ø Economic goes down
 * Ø Increase competitors ||

=Target Segmentation=

Market Description

Designers Company’s market consists of consumers who prefer to decide accurately what they want to wear and how they want to wear it. We will focus on consumers who are aware or just have an idea of how they want their clothes or shoes but they can’t find it in the stores. Our customers want us to always answer the phone and be there whenever they need us. Our service will always be available for our consumers. We will need at least two offices that are open all year for the customers who order online or over the phone. We also need factories with today’s best sewing machines and other materials to make the products come to life. Our work employs colorful handmade fabrics in ornate and intricately detailed arrangements. To communicate with our customers we want to use email, social media like Facebook and Twitter and we want to make sure that our office will be open as often as possible, so that the customers can come by and talk to us morally. Also we do have a website where the customers can order and communicate with our professional designers about their ideas. =Marketing Strategy=

//Product //

The product brand name is D’C (Designers Company). The intended quality of the product depends on what the consumers wants which means; if the customer wants a leather dress the price will be higher than if they wants a dress with regular fabric. As mentioned before, we will first focus on our clothing line and later on make shoes as well. If the customers are not satisfied with the product, they will have thirty days to return it back or ask for changes in the product. We will make sure that the goods won’t break because of the packaging when we deliver the finished products. Our clothes and shoes will always be in a high quality.

//Price //

The price of Designers Company depends on what and how the customers want the individual product. We expect to lower the prices of all clothes when we expand the product line by launching shoes. The prices of shoes will be depending on what the consumers want from $100 and up. If the consumers can find their own materials for their products, they will get discount.

//Place //

We are planning on opening a fabric, office and the store in Californian and later on we will open more stores in Los Angeles and New York. We will sell the services by ourselves.

//Promotion //

We’ll take the advantage of social media, such as Twitter and Facebook to advertise our brand. We’ll also make a website on the internet, where customers can find options of what we offer, before contacting us. We are also planning to try TV-commercial to advertise to our brand for the first few months. In the first few months, we offer customers some discount (20%) on every item of cloth. We also want to cooperate with some supermarkets and stores to offer and advertise for our brand, by giving a 20% off card for every $100 customers buy from those shops.


 * Our budget plan will be looking like this:**


 * Budget ||  ||
 * Sources of Money || Amount ($) ||
 * Share capital ||  330.000,00 ||
 * Total ||  330.000,00 ||
 * Outgoing costs ||  ||
 * <span style="font-family: Calibri,sans-serif;">Machines || <span style="font-family: Calibri,sans-serif;"> 53.000,00 ||
 * <span style="font-family: Calibri,sans-serif;">Advertising || <span style="font-family: Calibri,sans-serif;"> 7.000,00 ||
 * <span style="font-family: Calibri,sans-serif;">Salaries || <span style="font-family: Calibri,sans-serif;"> 50.000,00 ||
 * <span style="font-family: Calibri,sans-serif;">Reveration for materials || <span style="font-family: Calibri,sans-serif;"> 60.000,00 ||
 * <span style="font-family: Calibri,sans-serif;">Total || <span style="font-family: Calibri,sans-serif;"> 170.000,00 ||
 * <span style="font-family: Calibri,sans-serif;">Total save || <span style="font-family: Calibri,sans-serif;"> 160.000,00 ||
 * <span style="font-family: Calibri,sans-serif;">Total || <span style="font-family: Calibri,sans-serif;"> 170.000,00 ||
 * <span style="font-family: Calibri,sans-serif;">Total save || <span style="font-family: Calibri,sans-serif;"> 160.000,00 ||

Since it’s the first time we are doing this project and it’s not done yet, we can’t see the result of this promotional program right now.

=Short and long-term Projections= As it shows in the budget, our revenue is $330.000 and the predicted expense will be about $ 160.000. We’ll probablyneed more about $5.000 for more advertisement. If it went well, we’ll need to out more on materials; but if it went bad, we’ll need to fire some employees, so the money spending on salaries will go lower.