Chapter+17

Direct and Online Marketing: Building direct customer relationships

How do you create a direct and satisfying online customer experience? What are these companies doing right? What could they do to improve? Amazon

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Southwest Airlines

What is a GEICO marketing partner? Partnership

What does FTC stand for and do they have guidelines for bloggers? Find a blog about multimedia marketing to share with the class.

Find an advertisement and product on the following link and state how the medium has changed (ex. newspaper to internet): [|AdAccess]

What benefit does mail marketing have over direct-mail marketing? Which would you prefer to receive as a consumer?

Describe the 4 major online marketing domains and give an example of each:


 * Describe a podcast that you would find interesting
 * List 3 of your favorite apps or mobile devices
 * List some advantages and disadvantages of social networking in marketing
 * Describe your thoughts on privacy as it relates to online marketing