Svendsen,+Plet+&+Jones

Team Members: Nicholas, Sofie, Kasper

Video - http://www.youtube.com/watch?v=aVqIaxib2L4&feature=youtu.be

Section 1: Executive Summary

Our plan is to take fitness to the next step, with our big selection of clothes and fitness stuff. People who are addicted to the gym will choose our store and brand as their first priority. We will also develop some other products with fx more protein in the protein bars. By doing that, we are improving other products and making them better. We will sell our product to a good price and make an amazing opening sale and basically sales all year around. We will make sure that our service is the best and that our customers will not miss anything. If our customers aren’t satisfied, they will have the opportunity to return or exchange the purchased item within 30 days.

Section 2: [|Target] Customers

The main target group for our company is sports interested people in the age of 15-30. We have clothes for both males and females, teenagers and adults. People who are addicted to the gym will choose our store and brand as their first priority. We will take fitness to the next step with our products. Our main products are all kind of sport clothes – basket, football, soccer, yoga, gymnastic etc.

Section 3: Unique Selling Proposition (USP)

We sell clothes from our own stores as well on our website. The company has a broad variety of clothes with quick delivery.

Bonus products: Protein shake, protein bars and weight gainer etc. We will put more protein in our bars and still sell it to a fair price.

Merchandise: Weights, elastic bands, hoops and other kinds of workout accessories.

Section 4: Pricing & Positioning Strategy

Plan:

Our product will be produced correctly and good, so therefore we can charge more money for the product. we will for example put more protein in our bars. We will make our products as cheap as possible, and then maybe make some sales.

Section 5: Distribution Plan

We market our company by commercials and discount in our stores. You will get 20% off on all items. We sponsor Youtube celebrities, especially gym athletes to videotape their evaluation after having used their nutrition powder. If our customers aren’t satisfied, they will have the opportunity to return or exchange the purchased item within 30 days.

In the Future:

- We want to be global

- We want to be bigger than Nike

- We want to get even bigger stores

- We want to get a bigger selection of clothes

- We are open for new ideas from customers

- We want to be the best

- Make employe of the month.